Comprehensive research services
The A4 team has deep experience in a broad array of business and marketing research areas. Whatever your specific objectives, chances are we’ve done something similar—often many times over. We’re passionate about sharing our expertise to help clients get the answers and insights they need, and the examples below are just some of the many ways we’re happy to lend a hand.
Brand awareness, perception, and preference surveys
Marketing and message testing (concepts, campaigns, products)
Voice of consumer research
Customer satisfaction surveys
Competitive strength assessments
Market research
Executive / SME / stakeholder insight interviews
Customer / prospect focus groups
Mystery shopping
Independent online research
News / media coverage summaries
Ask.
A4 can help with:
Research strategy and planning
Survey instrument design
Interview guides
Focus group planning
Analyze.
A4 can help with:
Results reporting / presentation
Key findings and takeaways
Trends and takeaways analysis
Answer.
A4 can help with:
Executing online surveys
Leading focus groups
Interviewing customers / stakeholders
Conducting independent research
Advise.
A4 can help with:
Recommending next steps
Conducting follow-up research
Leading executive / stakeholder strategy sessions